SM City Olongapo Downtown bagged 1 Silver Stevie in the prestigious 2019 Asia-Pacific Stevie Awards for its Playdate Project campaign under the Innovation in Entertainment Events at the recently concluded awards night, held at the InterContinental Hotel in Singapore.
These win was 1 of the 45 Stevie Awards bagged by SM Supermalls that garnered also the company with the most coveted Grand Stevie for ‘Most Honored Organization.’
“We are thankful and truly elated by these validations of our hard work, dedication and passion to offer family fun for our valued customers. We strive to do this through constant innovation and offering nothing but the best activities and experiences for shoppers in SM malls nationwide,” said SM Supermalls COO Steven Tan.
Playdate Project, a region-wide campaign involving SM City Tarlac and neighboring SM Supermalls such as SM City Olongapo, SM City Cabanatuan and SM Megacenter Cabanatuan held 4 Saturdays of fun activities for kids aged 4-12 years old in March 2018. Different activations involved being a little chef and barista, being your own Picasso through an art workshop and basically, gaining new playmates throughout the sessions.
SM won 2 Gold Awards for the Entertainment Apps and Corporate Websites categories, namely the #AweSM Logo Hunt Mobile App and the SM Supermalls Corporate Website. SM also nabbed 24 Silver Awards and 19 Bronze Awards. Various SM malls – from Quezon City to Baguio to Cagayan de Oro – clinched awards for their innovative and entertainment events.
The Stevies, previously known as The American Business Awards and then The International Business Awards, is the only business awards program that recognizes innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered as the world’s premier business awards that confer recognitions for outstanding programs, such as The International Business Awards which is already on its 16th year. The focus of all categories in the Asia-Pacific Stevie Awards is now on innovation: innovation in all its forms, in every aspect of work life and achievement.