The 20th Philippine Advertising Congress (Ad-Congress) was formally launched together with the unveiling of the official logo at the NBC Tent, Fort Bonifacio, Global City over the weekend signaling the start of a new challenge in the advertising industry.

Themed the “New Order,” the 20th Ad Congress, which will be hosted by the Association of Accredited Advertising Agencies-Philippines (4As), will be held on November 21 to 24, 2007.

“Twenty years ago, you cannot possibly launch a brand with only four people, 28 people a lot more likely. And that is the reason why we say the 20th Advertising Congress is all about a new order, a new order for a great new world,” Ad-Congress Executive Committee Over-all Chair Yolly Ong said.

Recently, representatives from the Subic Bay Metropolitan Authority (SBMA) and the Advertising Board of the Philippines (Ad-Board), which is the umbrella organization of the Philippine advertising industry, signed the Memorandum of Agreement (MoA) for the holding of the 20th Philippine Advertising Congress (AdCongress) in Subic Bay Freeport.

SBMA Chairman Feliciano G. Salonga, during the launching, expressed his heartfelt gratitude and appreciation for the Executive Committee’s selection of Subic Bay as the official venue of the biggest and most awaited of all events in Philippine advertising.

“The 20th Ad Congress in Subic Bay Freeport will bring to fore another aspect of Subic Bay’s multi-faceted personality and, that is Subic Bay, as an exciting and self-contained convention destination,” Salonga said.

According to Salonga, Subic Bay, as an economic zone and Freeport and as an investment and tourist destination, is similarly faced with a “New Order” due to the effects of the forces of globalization.

“Also shaping the 'New Order' in Subic Bay Freeport are our current efforts at repositioning Subic Bay through a marketing and branding campaign that targets our various publics,” Salonga added.

Meanwhile, Salonga promised the advertisers it would be, not only their biggest, but the best Ad Congress ever.

The SBMA’s preparation for the biggest advertising event in November would entail the re-development of the GVC Building in the Subic Bay Industrial Park (SBIP) into a fully-air-conditioned, highly-equipped and well-designed convention center to house around 5,000 delegates of the Ad Congress.

The Ad Congress will coincide with Subic Bay Freeport’s own milestones  the 15th anniversary of the SBMA and the annual Karakoa Festival, which is a cultural celebration named after the first warship that prowled the southern seas. (PNA)

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