OLONGAPO CITY — SM Olongapo malls officially launched its Philippine Independence Day celebration under the theme “Super Pinoy Vibes 2026”, treating shoppers to a festive weekend of proudly local energy, interactive experiences, and homegrown products.

The commemoration began with a meaningful short program and flag-raising ceremony. The event was made extra special at SM City Olongapo Central by the presence of Olongapo City Mayor Rolen Paulino Jr., City Councilors Angelito Baloy, Eyrma Yvette Marzan Estrella, Benjamin Cajudo II, City Tourism Head “Fifi” Legaspi and the Boy Scouts of the Philippines Olongapo chapter and First Lady Atty. Elizabeth Q. Paulino.

SM City Olongapo Downtown guests include City Vice Mayor Kaye Ann Legaspi, City Councilors Rodolfo Catologan and Joshua Gardon. Guests enjoyed the supersized snack photospot as they struck a pose at this SM’s larger-than-life, interactive snack-themed photo installation.

As part of the “Super Pinoy Vibes 2026” campaign, SM Supermalls launched a series of exciting activities showcasing Filipino pride. Highlights included Filipino-inspired photo installations, the vibrant Sari-Sari Bazaar, the Super Pinoy Sale, and the Pinoy Superheroes Cosplay Parade – all designed to give shoppers and visitors engaging ways to experience and celebrate Filipino culture and heritage.

   Through programs like “Super Pinoy Vibes 2026,” SM City Olongapo Central and SM City Olongapo Downtown showed its support for celebrating Filipino identity by organizing activities that bring people together and create memorable experiences.

MANILA, Philippines — In 2025, SM recycled 6.6 million cubic meters, or roughly 6.6 billion liters of water – an amount that is equivalent to nearly a thousand times the water consumption of Metro Manila daily.

An advocacy that started 30 years ago

SM Supermalls’ initiatives began in the 1990s with the installation of a Sewage Treatment Plant (STP) at SM Southmall, aimed at conserving water and protecting the environment of nearby communities. Since then, the mall operator has expanded its water conservation efforts, with 90 malls now equipped with facilities that recycle wastewater annually.
The mall operator has also embraced innovation to help reduce flooding and enhance water recovery efforts. SM City Baguio’s Rainwater Treatment Facility, for example, collects and treats rainwater for operational use by its tenants and kitchen facilities. From its first day of operations in November 2022 to December 2025, the facility has processed 53,740 cubic meters of rainwater, equivalent to serving an estimated 63,706 households.
“Since the 1990s, SM has always prioritized the welfare of nearby communities and the environment. Water is a very precious resource, and we are committed to ensuring its sustainable use for the benefit of present and future generations,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.
SM Supermalls’ integrated networks recycle waste and rainwater for non-potable applications such as cleaning, irrigation, and watering its greeneries across its properties. Not only do the systems reduce demand for fresh water, but they also drive more sustainable and resilient operations, especially during seasonal shortages.
The institution has accelerated its water conservation initiatives in its two new malls in 2025. SM City La Union has a 760-cubic-meter rainwater catchment system and a 543-square-meter sewage treatment plant, enabling efficient water use and enhanced wastewater management. Meanwhile, SM City Laoag has a self-sustaining water network that converts deep well water into a potable supply.
SM Supermalls’ longstanding green initiatives have garnered multiple industry distinctions, including the Bantayog ng Lawa Para sa Kalikasan from the Laguna Lake Development Authority (LLDA) awarded to SM Mall of Asia and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR) to SM Prime for supporting water stewardship.
“As SM Supermalls moves forward, it will continue to pioneer environmental systems and practices across our malls. We will continue working towards a resilient, sustainable, and eco-friendly future,” said Silerio.

About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.

Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.

“The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.”

Maximizing space makes room for energy efficiency

SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency.

Across the SM Mall of Asia’s MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks.

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

Another innovative application of means to harness solar power can be found in SM City Bicutan’s solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden’s ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall’s closing time.

“Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come,” said Tan.

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About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

In honor of the 124th Labor day, SM City Olongapo Central, in partnership with the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO) hosted a Labor Day Job Fair, aimed at providing immediate employment opportunities to residents of Olongapo, Zambales and nearby provinces. More than 2000 job vacancies from different industries were hiring, bringing together 36 employers with 20 hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.

Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space.

SM Supermalls is not just about bringing people together—it’s about helping them move forward.

Olongapo City — Fans across the Philippines can experience the global phenomenon like never before as BTS World Tour “Arirang”: Live Viewing arrives in SM Cinema branches nationwide again after its successful run last April 11 from Goyang, South Korea. The highly anticipated concert event will have another live broadcast on April 18 from Tokyo, Japan, bringing the energy of BTS to the big screen.
A total of 38 SM Cinema branches will participate in this special screening, including SM City Olongapo Central, SM Megamall, SM North EDSA, SM Mall of Asia, SM Cebu, SM Seaside, SM Bacolod, SM Iloilo, SM Clark, SM Baguio, SM Southmall, SM BF Parañaque, and more, ensuring fans nationwide can join the experience.
Tickets are priced at P1,700 for live viewing, while replay viewing is priced at P1,390. Fans can also bring home an exclusive fan gift inspired by the tour’s opening cities for every ticket availed at SM Cinema.
This is the schedule for this week’s live viewing:
April 18, 1:45 PM (LIVE FROM JAPAN)
April 18, 5:30 PM (REPLAY FROM JAPAN)

The BTS World Tour “Arirang” accompanies the group’s fifth full-length album, a milestone that captures the culmination of their artistic journey. 

The tour features a groundbreaking 360-degree in-the-round stage design, delivering a fully immersive concert atmosphere that places audiences at the center of the performance. Fans can relive the excitement of what is being hailed as BTS’ “comeback of the decade,” together with fellow ARMYs in cinemas nationwide.
To make the experience even more memorable, SM Cinema introduces exclusive BTS Snack Time Combos:

• BTS Combo 1 (P199): Classic Hotdog Sandwich on a Red Bun + Raspberry Snowie
• BTS Combo 2 (P199): Regular Popcorn (Red Velvet flavor) + Raspberry Snowie
  Don’t miss this chance to witness BTS in a larger-than-life concert event. Gather your friends, secure your seats, and celebrate the music, passion, and global impact of BTS only at your most-loved SM Cinema branch this April.