LG Appliances Showcased at ‘K-Living Starts Here’ Home Festival in Subic

SUBIC BAY FREEPORT — LG Electronics Philippines and Addessa Corporation launched “K-Living Starts Here,” an interactive home festival and product showcase at the Activity Center of Ayala Malls Harbor Point on October 24, featuring modern Korean-inspired living through innovative home appliances and smart home technology.

Running from October 24 to 27, 2026, the event highlights LG appliances designed to make everyday living more comfortable, convenient, and stylish.

Olongapo City Vice Mayor Kaye Legaspi joined Addessa Corporation Vice President Sonia D. Canonizado and LG Philippines Vice President for Sales Allan Aguila in the ribbon-cutting ceremony marking the opening of the event.

Also present was Fritz Dumangcas, corporate marketing head, who joined the event showcasing the latest innovations from LG Electronics.

The opening program began at 10 a.m., followed by a product showcase, the K-Living Home Tour, and a media launch. Visitors can explore LG’s latest home appliances and smart television offerings throughout the four-day event.

The “K-Living Starts Here” showcase invites mallgoers to experience Korean-inspired home living and discover appliances that combine functionality, technology, and contemporary design.

The event runs until October 27 at Ayala Malls Harbor Point in the Subic Bay Freeport Zone. (SBN Photo by Vittorio V)